Equinix became successful fast, and after 10 years they took a step back and realized that their main differentiator was the people that worked there. They had something special that could not be replicated. So, they called us to help capture their culture on video. After carefully pre-selecting candidates, we travelled around the globe, discovering the small and big motivations behind a handful of dedicated employees. We are proud to say this video made their top executives tear up, and it is used as a recruiting tool.