Anthem Open and Trade Show Videos

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The Big Picture

Convince 30,000 skeptical financial advisors that after too many broken promises, their leadership finally got it right.

The Project

Create an opening video to inspire and excite the wary LPL advisors. Feature the advisors’ hard work that allowed LPL customers to achieve their financial dreams.

The Creative Process

“Anthem”, the opening video, was born.

We wrote a poem in contemporary vernacular that told the story of hard work and dedication.

We incorporated a dot motif that integrated LPLs brand, and designed fluid motion graphics that were scored to an original composition by The Magic Shop.

The Deliverables

The Anthem video was built and delivered to utilize the entire landscape of the huge 180’ by 18’ screens at the San Diego Convention center.

Nine additional videos showcasing the features and benefits of the apps were also completed for use on their trade show floor. "

The Result

Standing ovation. The Reps could not wait to see the new apps and products.

Anthem Open and Trade Show Videos

LPL Financial

Email Compliance App Video

Trading and Rebalancing App Video

Total Creative - LPL Financial Anthem - Image

Total Creative is best viewed on a desktop computer.

A mobile version will be available shortly